Iceland issues urgent 'do not eat' recall for popular bread item

has urged its customers not to eat one of its bread items due to allergy fears. The supermarket is recalling the Daily Bakery 4 Sub Rolls as it may contain barley not mentioned on the label.

The presence of barley is a potential risk to anyone who has an or intolerance to gluten. Customers who have bought the item are being asked to return it to their nearest Iceland store. A refund will be provided.

The affected item has a best before date of June 2, 2025.

"We are taking the the date code of the above product as it may contain undeclared barley and therefore poses a potential risk to people that have an allergy or intolerance to Barley," Iceland said in its warning notice. "Only the Best Before date listed in this notice is affected.

"If you have purchased any of the above product, DO NOT eat it.

"Please return to any Iceland store where a full refund will be given. No receipt is required."

On its , Iceland lists its allergens as Wheat (Wheat Flour and Wheat Semolina) and Whole Liquid Eggs. It does not mention barley.

The Food Standards Agency has also shared the warning: "This product contains barley, making it a possible health risk to anyone with an allergy or intolerance to barley.

"Iceland Foods Limited is and has contacted the relevant allergy support organisations, which will tell their members about the recall.

"Point of sale notices will be displayed in all Iceland retail stores that are selling this product," the agency added. "These notices explain to customers why the product is being recalled and tell them what to do if they have bought the product."

For further information, people can contact Iceland Customer Care on 0800 328 0800.

Product recall information

Daily Bakery 4 Sub Rolls

Pack size: 4 rolls

Best before: 02 Jun 25

Allergens: Gluten